Wilderness Press at Outdoor Retailer Summer Market 2016
Ah, the week after Outdoor Retailer. If you were lucky enough to attend, you’re probably catching some much-needed shut-eye now after the long days and short nights, or sadly driving away Salt Lake City in your adventuremobile. Or all of the above.
Wilderness Press definitely falls into the latter category. This show was our busiest yet! We had an all-star lineup of authors come to talk about their new guidebooks, sales benefitting our partners at the Conservation Alliance and American Hiking Society, and sponsored the American Hiking Society’s 40th birthday happy hour!
Because pictures tell the story better than words do, here’s a photo recap of our week.
Day 0: Open Air Demo
We got to spend Tuesday morning testing out all the cool water toys at Cemetery Point before heading to Salt Palace to set up our booth.
Testing some Hobie boards at Demo Day
Things seen at OR – hammocks on a SUP hoverboard
Day 1: Burritos and Blistered Toes
We kicked the morning off with the Outdoor Industry Association breakfast.
Check out this zero-waste swag!
John Vonhof, author of Fixing Your Feet and accomplished ultra runner, spent the week with us signing books and giving advice on how to keep your feet happy and healthy.
Our famous Foot Doctor!
We met with our partners at American Hiking Society, Conservation Alliance, and Appalachian Trail Conservancy.
Cooking up some great ideas for 2017
And had the happiest hour of them all playing with puppies.
All the puppies in the Bogs booth were up for adoption!
Day 2: Summit-ing, Signing, and Birthday Party-ing
Thursday was jam-packed with excitement! We had book signings with the great James Dziezynski, author of Best Summit Hikes: Denver to Vail, and Marcus Woolf, author of Afoot & Afield: Atlanta.
The day started at 2am with a sunrise summit of Mount Timpanogos
James showing off his new book
Marcus also wrote a great piece for Outdoor Retailer Magazine.
We helped celebrate American Hiking Society’s 40th anniversary by being a sponsor of their happy hour.
Day 3: Friday Fun
Friday dawned with more pancakes, a book signing with Lucas Alberg, author of Trail Running Bend and Central Oregon, and a great social media lunch with Outdoor Industry Association.
Lucas with his book that flies off the shelves in Oregon!
Katie Boue led a great discussion on social media in the outdoor industry
Day 4: That’s a Wrap!
Ah. The final day of #ORshow. We sold the books, donated the proceeds to American Hiking Society, packed up the booth, and bid farewell to Salt Lake City for another 4 months.
Goodbye, booth!
Still craving more #ORshow content? We posted photos, videos, and fun commentary on Facebook, Twitter, and Instagram.
John
The OR Show was a great opportunity to mingle and connect with people I know and vendors with whom I talk to for the content for Fixing Your Feet. Thanks for helping make it happen – and be fun at the same time.